Stop throwing SDRs at Prospecting. It’s Time to Automate.

The SDR-AE model was created to make sales organizations more predictive. And it worked. Kind of. Sales did get more strategic and data-driven. But the SDR-AE model evolved as a solution that was essentially structured to solve problems the sales organization faced, not problems the customer faced. SDR-AE was ‘designed and built to make the…

Continue Reading →

Letter From The Founders

It’s not rocket science, but too many companies fail to gain the market share they deserve because they either don’t understand it or don’t execute it. Sales Development.

Continue Reading →