OutboundWorks acquires Maverick.ai!

OutboundWorks, Inc., the leader in automated sales development, announced today that it has officially acquired Maverick.ai. This is OutboundWorks’ second sales development technology acquisition this year as the company announced in February that it had acquired Hexa.ai. “With the acquisition and enhancement of Hexa.ai’s technology, we are able to deliver personalization at scale for OutboundWorks…

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What B2B Sales Teams Need to Know About GDPR

What B2B Sales Teams Need to Know About GDPR

GDPR – the General Data Protection Regulations – comes into force on May 25. The new regulations create new rights for data subjects and new obligations for businesses, backed by a severe regime of fines and even criminal prosecution. Sales organizations are businesses that rely on talking to people and handling their data. This definitely…

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How Will GDPR Affect Cold Calling?

How Will GDPR Affect Cold Calling?

Data privacy and security have both been in the news plenty lately, partly because of Facebook’s troubles and partly because of a new regulation coming into force in the EU later this month. GDPR stands to fundamentally change the way we handle data, and it applies to anyone who does business with anyone in the…

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how to construct the perfect b2b case study

How to Construct the Perfect Case Study for B2B Sales

Case studies are among the most effective VBRs (viable business reasons) out there. They combine real-world application with the power of storytelling, showing how your offering actually helped a customer. Maybe that’s why they’re among the most sought-after sales collateral types. Source Only presentations and flyers/spec sheets come in ahead. Case studies are a vital…

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How to validate a market for your next sales funnel

Building a sales funnel costs time and effort. You might be getting contractors in for content creation, or planning to plow significant sums into ads on Google, Facebook or other platforms. To go to all that effort and find you’ve made a funnel that doesn’t perform? It frankly sucks. And it blows all your projected…

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How To Build Predictable Sales Growth in 2018

Achieving predictable business growth is the key to growing fast. It’s impossible to know how many hires, how many seats of products, and how many square feet of space you’re going to need if you have no idea how many dollars are coming in. The key to achieving predictable business growth is to build a…

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Stop throwing SDRs at Prospecting. It’s Time to Automate.

The SDR-AE model was created to make sales organizations more predictive. And it worked. Kind of. Sales did get more strategic and data-driven. But the SDR-AE model evolved as a solution that was essentially structured to solve problems the sales organization faced, not problems the customer faced. SDR-AE was ‘designed and built to make the…

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Changes To Make When Prospecting for Account Based Sales

The move to account-based selling means changing the way we prospect. In the past, there was a tendency to contact prospects and then qualify them. Even when they were prequalified, the emphasis would be on the widest funnel, with reps judged by the number of calls or meetings. Account-based selling moves the qualification phase forward…

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Here’s How To Fix Your Chaotic SDR Pipeline

Despite the best efforts of many sales organizations, they’re just not getting the reliable pipeline they need to really drive their business. It’s like trying to accelerate when the gas is watered down. How did things get to be this way, and what can we do about it? The Industry-Wide Dilemma With SDRs SDRs, or…

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Powering the Sales Process With Automated Tools

    As an Executive Coach and Consultant, Bryan Franklin has helped multiple businesses past the $1,000,000,000 mark in revenue. His newest venture, OutboundWorks, is the marriage of the traditional SDR role and the future of sales — Artificial Intelligence, or as Bryan calls it, Augmented Intelligence. In this episode, we’re talking all about using…

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