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human sales messages

Want to send human sales messages? You need a robot.

Sending human-sounding emails and other sales messages aren’t best done by robots, obviously. But it’s actually not best done by humans either. Ideally, both are used. There are two parts to winning sales messages: preparation and performance. Muhammad Ali famously observed that he had never won a fight in the ring. Instead, he said, ‘the…

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Stop throwing SDRs at Prospecting. It’s Time to Automate.

The SDR-AE model was created to make sales organizations more predictive. And it worked. Kind of. Sales did get more strategic and data-driven. But the SDR-AE model evolved as a solution that was essentially structured to solve problems the sales organization faced, not problems the customer faced. SDR-AE was ‘designed and built to make the…

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How account based sales development changes prospecting

The move to account-based selling means changing the way we prospect. In the past, there was a tendency to contact prospects and then qualify them. Even when they were prequalified, the emphasis would be on the widest funnel, with reps judged by the number of calls or meetings. Account-based selling moves the qualification phase forward…

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The Chaotic SDR Prospecting Pipeline & How To Fix It

Despite the best efforts of many sales organizations, they’re just not getting the reliable pipeline they need to really drive their business. It’s like trying to accelerate when the gas is watered down. How did things get to be this way, and what can we do about it? The Industry-Wide Dilemma With SDRs SDRs, or…

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Powering the Sales Process With Automated Tools

    As an Executive Coach and Consultant, Bryan Franklin has helped multiple businesses past the $1,000,000,000 mark in revenue. His newest venture, OutboundWorks, is the marriage of the traditional SDR role and the future of sales — Artificial Intelligence, or as Bryan calls it, Augmented Intelligence. In this episode, we’re talking all about using…

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Bryan Franklin at TEDx The Most Dangerous Question On Earth

If you had 18 minutes to convince God that the human race was worth saving, what would you say? That’s exactly what the question that TEDxSinCity has asked Bryan Franklin. In this talk, Bryan explores the essential role of paradox in leadership – and how to resolve the apparent conflict between customer focus/intimacy and staying…

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Ontraport: The Five Aspects Of Strategic Genius

In this presentation at Ontraport’s Internet Marketing Super Conference, Bryan shares the Five Aspects of Strategic Genius that will help you create massive results in your business and in your life. Bryan has coached top level executives at Fortune 1000 companies (including Apple, Logitech, Google, Cisco and LinkedIn) and helped entrepreneurs build their fledgling organizations…

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Get Noticed By Centralized Sales Teams

Every business person tends to get over 100 emails a day, and that’s not even including sales reps and team members who probably get 3x more. With hundreds of email pouring into inboxes of the teams you are trying to connect with, it’s difficult, if not impossible, to make the connection. This is where we…

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Data-Driven Customer Discovery

Prospecting is the balance between finding enough potential prospects and getting as many of them as possible, but what happens when you add advanced data functionality to the mix? You get prospects who are scientifically matched to your ideal clients. We take your best clients and identify the most significant data points that make them ideal,…

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Discover Greenfield Markets

Expanding your business means testing new markets. But when doing this with outbound sales, the investment is time intensive, taking months to begin and even longer to see any returns, and expensive for the costs of procuring data, researching the new market, and training your reps on new/varied approaches. This, of course, makes simply testing a…

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