Love Above All

Transparency And Authenticity


Highest Standards Of Excellence

Aggressive Performance Targets

100% Do:Say Ratio


Bryan Franklin

Co-Founder and Chief Executive Officer

Bryan has been a top leadership consultant, mentor and growth expert, coaching top level executives at start-ups and Fortune 1000s (including at Apple, Logitech, Google, Cisco, SAP, and LinkedIn) taking 8 of them from modest start-ups to over $1 billion in sales or valuation.

Ben Sardella

Co-Founder and Chief Revenue Officer

Ben was the first sales rep at NetSuite (IPO 2007) and brought 2 winning sales teams all the way to successful exits. Most recently Ben co-founded Datanyze, the leader in technographics, which is used by over 50,000 sales development reps

Team Members

Justin Michael

VP of Operations

Justin is an avid technology evangelist who has extolled both next-web paradigms and the new-business development methodologies most effective to scale them. He has contributed in strategic sales and operations leadership roles integral to scaling groundbreaking SaaS models at Salesforce Marketing Cloud, LinkedIn and Facebook Causes.

Greg Meyer

Customer-Obsessed Product and Data

Greg has a laser focus on data for the ideal customer and has been a programmer, product manager, customer success leader, and marketer. Greg co-founded and was a member of the Assistly team (acquired by Salesforce) and Gist (acquired by BlackBerry).

Yelena Reese


Yelena is a messaging strategist and direct response copywriter. She's contributed brand messaging in SaaS, nonprofit and b2c sectors for companies like Tecdonor, and Best Self Co. Yelena's copywriting agency has served teams in crafting irresistible product offers, email marketing and launch campaigns that have generated millions for their clients.

Deon Don

Operations Lead

Deon practices daily in the art of bringing order to entrepreneurial chaos. As Chief Operations Officer he was instrumental at and In his spare time he lifts heavy things (Weights) and light people (Acroyoga).