"25% of our revenue is sourced by OutboundWorks!"
- Albert Chou, VP of Sales, AddShoppers
Situation: AddShoppers relies on new leads for constant and significant growth and when they discovered OutboundWorks, they were immediately intrigued by the idea of an account centric approach to growing their pipeline without growing their overhead expenses at the same time.
Their Goal: Increase qualified appointments for their sales team without hiring additional Sales Development Reps (SDRs).
Our Solution: The OutboundWorks team created an ideal customer profile (ICP) and began sourcing account and contact data for companies that would be the perfect next customer for AddShoppers. We then created hyper-personalized messaging that was unique for each contact we engaged on behalf of AddShoppers. And finally, testing was incorporated for constant learning and optimization of results.
Results: After a short 30 day ramp up, OutboundWorks began delivering qualified meetings to the AddShoppers sales team. AddShoppers continues to scale with OutboundWorks taking the savings they now are recognizing from no longer needing to hire as many SDRs, and shifting those budget dollars to hiring more AEs. As a result, they are able to increase their overall revenue goals without any additional expense.