Situation: AddShoppers relies on new leads for constant and significant growth. They had considerable goals for their sales team in 2017 when they discovered OutboundWorks and were immediately intrigued by the idea of increased appointments without the overhead hassle.
Goal: Increase set appointments without hiring additional SDRs, because they admittedly stated they were not experts in prospecting and needed assistance to make outreach work.
Solution: The OutboundWorks team created an ideal customer profile (ICP) and began pulling data for target accounts matching up to 16 data points.
We then created account specific customized messaging based on three levels of personalization. And finally, testing was incorporated for constant learning and improvement of results.
Results: After a short ramp up, AddShoppers "got their first few appointments straight away." Impressed by the results AddShoppers sought as many sales-qualified appointments per month as possible, transitioning from our monthly plan to unlimited leads at a per rate cost.
Unlimited Leads Plan
6-7 New Qualified Leads Per Week