Situation: London-based company with $25M in revenue wanted to "take control of their own destiny" and "go up-market". Most of the revenue had come from inbound leads, personal relationships, and opportunistic deals.
Goal: Create a predictable engine for creating strategic opportunities with the right kinds of customers.
Solution: Travis Wallis, co-founder, created an ideal customer profile and started to use the platform to create a list of target accounts, prioritized by size, location, and the makeup of the customer's executive team.
Then the platform started honing in on the messaging and communication paths that were optimized for the company and the kinds of customers they wanted to reach.
Results: After a brief set-up period, warm introductions and initial consultations began to roll in. In less than three months, the company averaged 8 new meetings per week with qualified business decision makers that matched the ideal customer profile.
81% Cold email open rate
35% Cold email response rate
8 New qualified opportunities per week